With 20 years' in design and 10 years' in UX, I've helped synthesise complex problems into simple solutions from digital consumer products, native applications and SaaS platforms.
I also like mountain biking.
Experience
Freelance Product Designer
Remote
2025 – Present
Shipped UX across multilingual onboarding and consent flows for a global B2B hospitality SaaS platform, balancing accessibility, localisation, and compliance
Designed a digital B2C guest directory for a global hospitality platform, approved for deployment by one of the world’s three largest hotel groups across 9,000+ properties in 140+ countries.
Designed AI-assisted workflows and rapid prototypes to validate concepts, accelerate iteration, and improve complex decision-making experiences
Consulted and provided expertise in UX, updating and developing AI models
Arctic Shores
Senior UX Manager
2021 – 2025
Managed and led the UX team across the entire product suite, including the flagship SaaS platform (UNA), web-application assessment, working intelligence feature, shift to skill-enabler and more.
Responsibilities
Led UX across multiple high-usage enterprise SaaS products operating in regulated environments
Built and governed a shared cross-product design system, improving scalability, consistency, and delivery efficiency across teams
Defined reusable UI patterns, interaction standards, accessibility guidance, and component behaviours aligned with front-end implementation
Worked closely with Engineering to introduce a contribution model and align design system decisions with technical constraints and scalable product delivery
Planned and delivered research programmes including interviews, usability testing, surveys, experimentation, and behavioural analytics to inform product and system decisions
Shaped product roadmaps with Product leadership using evidence-based insights from UX research, in-product analytics, market research, and rapid validation activities
Communicated research findings, product direction, and design decisions to senior stakeholders and cross-functional teams
Mentored a team of UX designers and established a UX community of practice through coaching, retrospectives, and collaborative critique
Championed accessibility-first product development and WCAG compliance across the organisation
Achievements
Replaced costly legacy product with scalable SaaS platform.
Achieved an NPS score of over 70.
Improved candidate approval rating to 4 out of 5.
Created tasks and interactions used confidently by millions.
Served results and feedback to over 800,000 candidates.
Midas
UI/UX Designer -> Head of UX, Innovation
2016 – 2021
Managed and led UX across the Midas product suite, including the flagship HD96 mixing desk and product suite. I introduced a global single UX resource for the Innovation function, including teams from UK, Germany, Finland and Sweden.
Responsibilities
Defined UX principles, standards, and scalable design processes across international product and engineering teams
Created and governed cross-platform design systems spanning hardware, firmware, embedded interfaces, and web applications
Facilitated discovery workshops balancing stakeholder priorities, technical constraints, and user goals across complex product ecosystems
Delivered UX across embedded and digital products, applying systems thinking to data-rich and real-time operational workflows
Established reusable interaction patterns and consistent UI behaviours
Worked in Agile environments, delivering structured production-ready assets and implementation guidance to engineering teams
Wrote bespoke XML, HTML, and CSS to support prototyping, interaction validation, and front-end implementation
Achievements
Led UX in the release of HD96 mixing desk.
Achieved $20m in presale revenue.
HD96 awarded InfoComm's 'Best In Show' (2022, 2024).
Provided improvements to efficiency by developing a single source of UX across Innovation department.
Big wins
Award winning
Midas HD96 awarded best in show InfoComm (2022, 2024).
100% uptake
Proven record of iteratively improving the customer experience.
70+ NPS Score
Accountable improvements with real world metrics.
$20+ Million
Presale revenue based on visual design and brand recognition.
> Efficiency
Reducing candidate completion time by over 50%
>800,000
Candidates served feedback