Key Products

Arctic Shores
Led UX during the development, launch and release of Arctic Shores' flagship SaaS platform. Introducing product strategy and UX best practice and ensuring the release of the key 'Skill Enabler' feature and candidate assessment web-application.
Case Study

Music tribe / midas
Led product design during the development and release of Midas' flagship mixing desk, developing visual language, UX patterns and delivering the future of touchscreen mixing desk technology.
Case Study
Big wins
Award winning
Midas HD96 awarded best in show InfoComm (2022, 2024).
100% uptake
Proven record of iteratively improving the customer experience.
70+ NPS Score
Accountable improvements with real world metrics.
$20+ Million
Presale revenue based on visual design and brand recognition.
> Efficiency
Reducing candidate completion time by over 50%
>800,000
Candidates served feedback



